Birmingham SEO

How To Develop An SEO Plan

If you want to get organic traffic to your business website, you need to have an SEO plan. The problem is that this is not something that everyone knows how to develop. If you are one of these people, there are a number of steps that you can take to correctly develop your plan and execute it.

Set Your SEO Goals

The first step in developing an SEO plan is to know what you want to achieve. Setting your SEO goals should never be overlooked and you need to be detailed. You should not have a vague goal of getting more traffic or increasing brand awareness.


Your goals need to be clear, defined and measurable. If you want to increase traffic to your website, you need to set the number of unique visitors you want and the channels you want them to come from. If you want to increase brand awareness, you need to consider who you want to target and how you measure this.

If you already have a website or online presence, you will need to take this into account when setting goals. Your existing presence can help you set the benchmark for your goals. It can also help you determine what your SEO plan should focus on.

Perform Keyword Research

Once you know what your goals are, you need to do some keyword research. Keyword research is the basis of any SEO strategy and will be the blocks that you build the rest of your plan on. There are a number of ways that you can complete this research, but you need to know what to look for.

To start your research, you need to think about topics that relate to your business and that your potential customers will be interested in. If you run a law firm, there is no point in doing keyword research about accounting. You should look at the topics that affect your customers such as the area of law you work in and the specific problems the customer could face.

After thinking about the topics, you can start looking at keywords that relate to this. You should avoid the general keywords because they will have a lot of competition and you will not get highly targeted visitors. Long-tail keywords and phrases are better because they narrow down the people who find your website and ensure that your content meets their needs.

When looking at keywords, you need to consider the amount of competition and the search volume. Ideally, you will want low competition and high search volume. This will ensure that your website is close to the top of the search results.

Create High-Quality Content

When you have your list of keywords, you need to start creating content for your website. Long form content is becoming more popular with the search engines and you should look are 600+ words for each article. The article should also address issues that your potential customers have and how you could help.

It is important that you give your customers information that can actually help them. The keywords will need to be placed in the content in a natural manner and not stuffed in. Do not use the keywords too many times because this can look like spam and the search engines will penalise you accordingly.

Consider The Links

Another part of your SEO plan is the links to and from your website. A lot of people assume that linking out is a bad thing, but this will actually help your SEO. Linking to other authority websites in your niche will tell the search engines that you want to provide the best information even if it is not on your website. In terms of inbound links, you need to focus on high-quality links and not the quantity.

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