Author Archives: Dennis

Redefining SEO – Tips For Better Search Engine Optimization

SEO Media Marketing Ideas

Search engine optimization is something that website owners know they have to do and dread at the same time. One wrong move with an SEO strategy can make your content almost invisible. Fortunately, there are some tips that you can use to ensure that this does not happen to your content, as SEO Agency Cork demonstrates.

Focus On The User Experience

One of the signals in the algorithms used by the search engines is the user experience and this is something that you have direct control over. To determine ranking, the search engines use machine learning systems that watch how search engine users interact with results. This is why bounce rates are so important when you have a website because a high bounce rate is picked up by the search engines.

To improve the user experience, you need to create high-quality content that is engaging and will keep visitors on your page. Medium-tail keywords are a good option and you need to provide content that answers questions and gives solid information. Your content also needs to be easy for the visitor to engage with and understand.

Tap Into Videos

If you have searched for something on Google, you may have noticed the YouTube videos that pop up at the top of the search results. This is something that you can easily tap into as part of your SEO strategy. Embedding your video onto your website will drive visitors to the website when they click on the video in the search results.

If you want to keep your textual content, you can combine this with a video. A lot of businesses have a video of their content and then the long-form textual content below it. This allows visitors a choice for engaging with your content and if the watch the video they will spend longer on your website.

Rank For Featured Snippets

Featured snippets are the rich search results that appear at the very top of a search. They are the best place to be and will get the majority of click-throughs from the search results. There is no way to ensure that your content is chosen as a featured snippet, but there are some steps you can take to make this more likely.

Have content that is both clear and concise. Headers should also be used to make your content easy to scan and allow the search engine bots a chance to determine what it is about. You also need to ensure that your content offers cross-device usability which is becoming more and more important for SEO.

Optimize For Voice Search SEO

Voice search is also becoming more popular and you should start to optimize for this. This is particularly important if you have a business that uses geo-targeted keywords. Most of the current voice searches are local and you could be getting ahead of your competition with this. Experts also suggest that you have a voice search optimized FAQ as this will help you rank better.

There are a lot of tips that you need to know to ensure that your SEO strategy has the best chance of success. Focusing on the user is important, but you should also tap into voice search and video content.

The Best SEO Tips For Dentists

Search Engine Optimisation for Dental Clinics

Dental SEO is very essential for dental practices because dentists can no longer rely on word of mouth in getting customers. In order to get a high number of customers you will need to establish an online presence which will give you a competitive advantage over other dentists so as to enable you attract new and potential customers. There are a number of tips a dentist needs to consider to establish a good online presence especially when it comes to SEO or mostly referred to as Search Engine Optimization. The SEO tips that dentists need to follow include;

1. Keep It Fresh
This is one of the easiest and most efficient ways when it comes to boosting your SEO. You need to regularly update your content so as to stay relevant. You can do this by starting a blog and adding new posts at least once a week or once a month. You can also consider reviewing your web pages and also ensure that you present accurate information to your clients. You should also check whether the information is relevant and also up to date.

2. Do Your Own Research
If you want to get ahead of things you need to do some research. If you want to ensure that your dental career moves in the right direction you need to look at the practices and procedures that are currently being put in place. For instance you can research on the keywords that people are searching for. In addition to this you can also write up a list of potential keywords and then run them through keyword tools which will help you in gaining insights on the words and phrases that most people are searching on at the moment. This will also help you in establishing where to focus your attention.

3. You Should Consider Writing Naturally
You should ensure that you write naturally. This basically means that you need to avoid repeating various keyword phrases in order to achieve a certain meaning. You should ensure that your writing is of high quality and your keyword phrases naturally fit. For example you can consider writing one keyword per page.

4. Consider Using Title Tags And Meta-Descriptions
You should consider using title tags and meta-descriptions. Your keyword phrase should appear in the title tag of the web page. You can also write a short meta-description for each page, the purpose of this is to basically provide a summary of the main content of your work.

5. Keep It Local
You should ensure that you keep your content local. You should also consider listing your site on various web directories such as yelp, you can also ask for patient reviews, ensure that you have a local phone number and address. In addition to this you should also make sure that your business name, your business address and local phone number are the same across all listings.

6. Do Not Change Domains
You should avoid changing your domain name. You should choose a domain name that you like and you will be comfortable with so as to avoid any future changes. The reputation your domain builds is very essential when it comes to boosting your SEO.

7. Create A Site Map
You should consider building a site map. A site map is basically a detailed and comprehensive list of all the pages available in your website. If you have difficulties in creating your site map you can seek for assistance from your webmaster.

8. Create Your Own Backlinks
You can also consider creating your own backlinks by linking your website with various social media sites such as twitter and Facebook. This can help you boost your SEO

These are the various tips you need to consider when boosting your SEO as a dentist. To find out more simply visit Dental SEO Agency – the UK’s leading SEO agency for dentists.

How You Can Become An SEO Expert

SEO is an extraordinarily valuable skill. Because virtually every business has some sort of web presence, having strong SEO skills can prepare you for jobs in all kinds of industries. If you’d like to learn how to become an SEO expert, there are a number of things you can try.

Start Reading SEO Blogs

While there are books on SEO, you might find that blogs are a better source of information. Because blogs are updated so frequently, the information that you’ll be taking in will be up-to-date. A lot of popular SEO blogs are updated on a daily basis.

Not every blog is well-written, which is why you’ll want to find some of the top blogs that discuss this subject. Look at a few different blogs so that you can find the ones that are worth reading. Once you find an excellent blog, you can start reading it every week.

Watch Videos On SEO

There are a number of videos that can teach you more about SEO and how it works. Many of these videos can actually be watched for free, and some of them are highly entertaining. Since there are plenty of different videos out there, you can look for videos that are relevant to what you want to learn.

Not every individual learns in the same way. For some people, video content can be an extremely effective teaching tool. If you’re one of those people, you should start watching high-quality videos so that you can improve your understanding of SEO.

Take An SEO Class

There are many people that are interested in deepening their understanding of SEO, which is why you should be able to sign up for some sort of class if you’re so inclined. A class like this will allow you to learn about SEO from a qualified instructor.

One of the best things about these classes is that you’ll have options. You can take an online class, or you can sign up for a class at a local school. You can take a short class that only lasts a few hours, or you can take a class that will last for an entire semester. You’ll be able to select something that fits your needs nicely.

Put The Things You’re Learning Into Practice

It isn’t enough to simply read about SEO. If you really want to retain the things you’re learning about, you’re going to have to spend some time implementing these concepts. You’ll want to focus on using all of the information you’re learning.

You may want to build a website that you can use as a practice tool. You’ll be surprised by just how much you can discover through hands-on learning. When you’re experimenting with the concepts that you’re learning about, you’ll be able to find out all kinds of different things.

Always Keep Learning

You can never be done learning about a subject like SEO. Since search engines continually update their algorithms, the rules of SEO will always be changing. The most effective techniques in the past aren’t necessarily the most effective techniques today.

There will always be new things you can learn, which is why you should continue to study SEO. You shouldn’t just focus on becoming an SEO expert in the present. You should be sure that you’ll be able to retain that expertise in the future.

As long as you’re willing to put in some extra effort, you should be able to become an SEO expert. Stick to the advice above so that you can start learning more right now. You won’t become an expert overnight, but you should be able to become one with time.

AUTHOR: Sydney SEO & Marketing Agency – http://SydneySEOMarketing.Agency

SEO As A Career Path

What You Need to Know About Search Engine Optimisation As A Career Choice


Working As An SEO Consultant

There is a lot of money to be made in the search engine marketing industry. It is for that reason that many people choose SEO as a career. In this article, however, we are going to briefly outline a few of the challenges independent SEO service providers commonly face.

The search engine marketing industry is a fast-changing industry. Search engines are constantly upgrading their ranking and indexing algorithms, which means you need to keep up to date with the latest developments to ensure your SEO skills remain in demand. Ranking strategies that worked well last year are unlikely to be as effective today. Many SEO professionals often fail to give themselves enough time each week to develop their skills, wrongly believing their past knowledge will help them to survive in the industry.

Finding clients to work for can be tough. There is a lot of competition in the SEO marketplace and lots of businesses prefer to work with established companies such as SEO Agency London as opposed to individual freelancers. What’s more, international workers are driving down prices for many SEO services and it can be hard for SEO experts based in the USA to compete.

Deciding how much to charge clients can be more tricky than you think. You need to decide if you’re going to charge based on results or if you are going to set an hourly rate for your time. Many clients might just want to have a consultation with you to get some expert advice rather than actually pay you to provide SEO services.

While there are lots of good free SEO tools available, when you are working as a professional in the field, you need to use premium tools. Many of those tools have hefty monthly license fees and you need to be sure you can cover the cost of those fees.

While you might have all of the SEO skills needed to improve a website’s SERP rankings for competitive keywords by three or four spots, in practice, improving SERP ranking generally requires a lot of content. Most SEO professionals outsource content creation to freelance writers. Unfortunately, finding good writers who can work for affordable rates and meet tight deadlines can be tough. You might want to look into forming a joint partnership with a writer who doesn’t know much about SEO.

Best SEO Agencies to Work For

Acquiring new clients can be a costly business and it’s generally much easier to work to retain the clients you already have on your books. However, many online businesses wrongly believe SEO services are something they can purchase once to increase their traffic from search engines. Trying to get clients to sign up for monthly services can be tough, but it’s not impossible. Try to get clients used to paying for your services via a subscription-based model from the beginning.

While search engine marketing is currently to the best way for online businesses to get more targeted organic traffic to their websites, in the future new online platforms might overtake Google as the main source of lucrative traffic. If this happens, SEO professionals are going to have to look for careers in a different field. While the death of the online search industry might seem unlikely in the near future, it’s always good to diversify your skill set. Machine learning and AI could also pose a threat to the livelihoods of small SEO service providers.

Featured above is a small selection of some of the challenges you might face when choosing SEO as a career. Just being aware of some of those potential challenges can help you to plan your future career path successfully.

A Guide To SEO That Even Kids Can Follow

Search Engine Optimisation for Kids

SEO or search engine optimization may seem quite daunting at first, however, the main principles are relatively simple. Unfortunately, there are many people that profit from making SEO look complicated, but it isn’t. To put it simply, SEO is the practice of optimising a website so that it ranks higher in search engines such as Bing, Google etc. The rankings are all due to each search engine’s particular ranking algorithm, which changes over time. So, with that said, we will now look at how you can do SEO that even a kid can follow.

Now, one of the first things you need to do is determine the right keywords for your website. It is generally advisable that you target long tail keywords on your site as oppose to shorter keywords since these are quite competitive and they are not easy to monetize. To put it simply, the keyword “dog” will have many millions of monthly searches whereas a keyword such as
“collars for border collies” will have maybe a few hundred or thousand of monthly searches. The latter keyword is a long tail keyword that won’t be as competitive to rank for as the keyword, “dog” and it will also be more profitable. After all, people who are searching “dog” are probably just looking for general information on dogs. Whereas, the people who are searching for “collars for border collies” are much more interested in buying a particular type of collar. These people have a higher buyer intent, which is exactly the type of keywords you should focus on.

SEO for Beginners

Once you have your keywords, you will need to optimize each page on your site. It is best to group similar keywords together and every particular group should be for a corresponding page. You will then use these keywords throughout the page and focus them on the title, headlines, alt text for pictures, meta description etc. However, care should be taken not to over optimise since this can lead to a penalty.

Next, you will need to do off page optimisation which is building backinks. There are many different types of backlinks such as guest posts, niche edits, PBN links, blog comment links etc. It is best to build a varied backlink profile and ensure that you use appropriate anchor texts when building links. You should also ensure that your site has a social media presence as well as social media links.

Conclusion – Beginners’ Guide to SEO

In closing, we have just simplified all of the major steps of SEO. So, with that said, be sure to continue learning and expanding your knowledge so that you can become an expert SEO.

Electric Shavers for 2018

Which One Of The Best Electric Shavers For Women Will You Buy?

There are quite a few electric shavers out there for women. Women of all ages use them for a variety of different reasons. There are alternatives of course, but then you want to consider what’s best. Do you really want to break out the wax? There is laser hair removal, and of course, you can buy products that help you use this method at home now. However, perhaps an electric razor is best, and let’s look at why.

Many women check out alternatives to the straight razor for obvious reasons. Yet, we just looked at some of the alternatives. An electric razor is actually a great alternative to the straight razor and perhaps the perfect compromise. A quick search of best mens electric shavers reviews 2018, and you are graced with products, ratings, and reviews. There are actually more options for electric razors than you might think.

Not only are these electric shavers or razors perhaps the preferred solution, but they might actually do the best job. Women everywhere are saying they certainly do better than straight razors. Would you have to shave your legs less often? How does using an electric shaver compare to say opting for laser hair removal?

Amazon has excellent deals on many of these products, in particular it has a very attractive range of new coffee machines that can be found by searching for – best coffee machines for the office.

The last resort would be the waxing products, right? The electric shavers also don’t really pose any safety risks, which is another reason why they are a preferred solution. It really does pay to look at the ratings for the best electric shavers though.

You want a high-quality product. You want to be able to know that you can get the job done without having to take drastic measures. Would you like to say goodbye to the straight razor for good? I think that sounds like a plan and that it would be the best thing for your skin.

Gold Coins in the UK

How to Buy Gold Coins in the UK

Gold is one of the best investments that you can make – even now – because it is stable. You may not make a huge profit with gold in the short term, but since it is a physical item that has a clear use – and that is also desirable because of its comparative rarity – it is an asset that tends to steadily trend upwards in value. Just check the price today at Gold Money – UK gold price.

Buying gold coins is a good way of investing in small items of gold as and when you can. Until a couple of years ago, the only way to buy bullion coins – which are intended for purchase by investors instead of for collectors who desire a perfect finish – was only available for purchase through dealers. Now, it is possible to buy them via the Royal Mint directly, with prices changing regularly to reflect the gold market. The Mint is willing to store purchases for investors, for a fee – and there are other options for people who want to get the bullion shipped to them.

Before you buy, check the spot price, and make sure that the gold coins actually contain the amount of gold that you expect – a sovereign should contain 0.2354 of a troy ounce, for example.

Check the storage costs for your coins. Gold Bullions are exempt from VAT – but the storage fee is not, so if you’re storing them in a vault then you could end up paying out a lot of money compared to the ‘earnings’ that the gold will make over time. It can also be a good idea to chat to your Financial Advisor to make sure you are allocating a sensible amount of your porfolio. If you do not have a Financial Advisor, why not chat to Abbey Financial Advice Belfast.

It’s good to know, though, that gold coins don’t attract capital gains tax, so when you do come to sell them, the money that comes from the sale will be yours to keep.


Kids Are The Future of Everything

Kids Are The Future of Business, Technology, Everything


It cannot be denied.  Kids are the future of everything – business, technology, food choices and everything else.

The tobacco companies knew it fifty years ago, when they were aiming their marketing at kids.  Amazon knows it with all the kids kindle fires, and we should know it.

If you want to see how technology will be received, showing it to kids is the best possible way to do it.  They have no filter, and will tell you exactly what they think, and what the problems are with it, and why they will or won’t use it.  For them its simple.

Whereas with adults its much harder to distinguish what they really feel about something, because they’re so tied up in what they already know, whether that is right or wrong.

Its like the say about really good athletes, entrepreneurs and business people that one of the worst ways to find out why they are so great is to ask them, because most of the time they really don’t know.