SEO Media Marketing Ideas
Search engine optimization is something that website owners know they have to do and dread at the same time. One wrong move with an SEO strategy can make your content almost invisible. Fortunately, there are some tips that you can use to ensure that this does not happen to your content, as SEO Agency Cork demonstrates.
Focus On The User Experience
One of the signals in the algorithms used by the search engines is the user experience and this is something that you have direct control over. To determine ranking, the search engines use machine learning systems that watch how search engine users interact with results. This is why bounce rates are so important when you have a website because a high bounce rate is picked up by the search engines.
To improve the user experience, you need to create high-quality content that is engaging and will keep visitors on your page. Medium-tail keywords are a good option and you need to provide content that answers questions and gives solid information. Your content also needs to be easy for the visitor to engage with and understand.
Tap Into Videos
If you have searched for something on Google, you may have noticed the YouTube videos that pop up at the top of the search results. This is something that you can easily tap into as part of your SEO strategy. Embedding your video onto your website will drive visitors to the website when they click on the video in the search results.
If you want to keep your textual content, you can combine this with a video. A lot of businesses have a video of their content and then the long-form textual content below it. This allows visitors a choice for engaging with your content and if the watch the video they will spend longer on your website.
Rank For Featured Snippets
Featured snippets are the rich search results that appear at the very top of a search. They are the best place to be and will get the majority of click-throughs from the search results. There is no way to ensure that your content is chosen as a featured snippet, but there are some steps you can take to make this more likely.
Have content that is both clear and concise. Headers should also be used to make your content easy to scan and allow the search engine bots a chance to determine what it is about. You also need to ensure that your content offers cross-device usability which is becoming more and more important for SEO.
Optimize For Voice Search SEO
Voice search is also becoming more popular and you should start to optimize for this. This is particularly important if you have a business that uses geo-targeted keywords. Most of the current voice searches are local and you could be getting ahead of your competition with this. Experts also suggest that you have a voice search optimized FAQ as this will help you rank better.
There are a lot of tips that you need to know to ensure that your SEO strategy has the best chance of success. Focusing on the user is important, but you should also tap into voice search and video content.