Search Engine Optimisation for Dental Clinics
Dental SEO is very essential for dental practices because dentists can no longer rely on word of mouth in getting customers. In order to get a high number of customers you will need to establish an online presence which will give you a competitive advantage over other dentists so as to enable you attract new and potential customers. There are a number of tips a dentist needs to consider to establish a good online presence especially when it comes to SEO or mostly referred to as Search Engine Optimization. The SEO tips that dentists need to follow include;
1. Keep It Fresh
This is one of the easiest and most efficient ways when it comes to boosting your SEO. You need to regularly update your content so as to stay relevant. You can do this by starting a blog and adding new posts at least once a week or once a month. You can also consider reviewing your web pages and also ensure that you present accurate information to your clients. You should also check whether the information is relevant and also up to date.
2. Do Your Own Research
If you want to get ahead of things you need to do some research. If you want to ensure that your dental career moves in the right direction you need to look at the practices and procedures that are currently being put in place. For instance you can research on the keywords that people are searching for. In addition to this you can also write up a list of potential keywords and then run them through keyword tools which will help you in gaining insights on the words and phrases that most people are searching on at the moment. This will also help you in establishing where to focus your attention.
3. You Should Consider Writing Naturally
You should ensure that you write naturally. This basically means that you need to avoid repeating various keyword phrases in order to achieve a certain meaning. You should ensure that your writing is of high quality and your keyword phrases naturally fit. For example you can consider writing one keyword per page.
4. Consider Using Title Tags And Meta-Descriptions
You should consider using title tags and meta-descriptions. Your keyword phrase should appear in the title tag of the web page. You can also write a short meta-description for each page, the purpose of this is to basically provide a summary of the main content of your work.
5. Keep It Local
You should ensure that you keep your content local. You should also consider listing your site on various web directories such as yelp, you can also ask for patient reviews, ensure that you have a local phone number and address. In addition to this you should also make sure that your business name, your business address and local phone number are the same across all listings.
6. Do Not Change Domains
You should avoid changing your domain name. You should choose a domain name that you like and you will be comfortable with so as to avoid any future changes. The reputation your domain builds is very essential when it comes to boosting your SEO.
7. Create A Site Map
You should consider building a site map. A site map is basically a detailed and comprehensive list of all the pages available in your website. If you have difficulties in creating your site map you can seek for assistance from your webmaster.
8. Create Your Own Backlinks
You can also consider creating your own backlinks by linking your website with various social media sites such as twitter and Facebook. This can help you boost your SEO
These are the various tips you need to consider when boosting your SEO as a dentist. To find out more simply visit Dental SEO Agency – the UK’s leading SEO agency for dentists.