What You Need to Know About Search Engine Optimisation As A Career Choice
Working As An SEO Consultant
There is a lot of money to be made in the search engine marketing industry. It is for that reason that many people choose SEO as a career. In this article, however, we are going to briefly outline a few of the challenges independent SEO service providers commonly face.
The search engine marketing industry is a fast-changing industry. Search engines are constantly upgrading their ranking and indexing algorithms, which means you need to keep up to date with the latest developments to ensure your SEO skills remain in demand. Ranking strategies that worked well last year are unlikely to be as effective today. Many SEO professionals often fail to give themselves enough time each week to develop their skills, wrongly believing their past knowledge will help them to survive in the industry.
Finding clients to work for can be tough. There is a lot of competition in the SEO marketplace and lots of businesses prefer to work with established companies such as SEO Agency London as opposed to individual freelancers. What’s more, international workers are driving down prices for many SEO services and it can be hard for SEO experts based in the USA to compete.
Deciding how much to charge clients can be more tricky than you think. You need to decide if you’re going to charge based on results or if you are going to set an hourly rate for your time. Many clients might just want to have a consultation with you to get some expert advice rather than actually pay you to provide SEO services.
While there are lots of good free SEO tools available, when you are working as a professional in the field, you need to use premium tools. Many of those tools have hefty monthly license fees and you need to be sure you can cover the cost of those fees.
While you might have all of the SEO skills needed to improve a website’s SERP rankings for competitive keywords by three or four spots, in practice, improving SERP ranking generally requires a lot of content. Most SEO professionals outsource content creation to freelance writers. Unfortunately, finding good writers who can work for affordable rates and meet tight deadlines can be tough. You might want to look into forming a joint partnership with a writer who doesn’t know much about SEO.
Best SEO Agencies to Work For
Acquiring new clients can be a costly business and it’s generally much easier to work to retain the clients you already have on your books. However, many online businesses wrongly believe SEO services are something they can purchase once to increase their traffic from search engines. Trying to get clients to sign up for monthly services can be tough, but it’s not impossible. Try to get clients used to paying for your services via a subscription-based model from the beginning.
While search engine marketing is currently to the best way for online businesses to get more targeted organic traffic to their websites, in the future new online platforms might overtake Google as the main source of lucrative traffic. If this happens, SEO professionals are going to have to look for careers in a different field. While the death of the online search industry might seem unlikely in the near future, it’s always good to diversify your skill set. Machine learning and AI could also pose a threat to the livelihoods of small SEO service providers.
Featured above is a small selection of some of the challenges you might face when choosing SEO as a career. Just being aware of some of those potential challenges can help you to plan your future career path successfully.